Commercial Brief · Confidential

The Altiplano's heat, now in the USA.

The U.S. side isn't built yet. We build it from zero.

Prepared for RAM JR Artesanal · Ramón Acosta

Chicharrón de Chile — crispy chile, habanero & jalapeño.

Habanero · Jalapeño Artisanal · small batch Altiplano Potosino MX: SLP · Ags · Chihuahua

Upfront cost to the brand — ever

Brand Loyalty Bonus on U.S. gross revenue

Consigned — yours until it sells

Days to Amazon live

01 · The Opportunity

America fell for chili crisp. Nobody brought the Mexican one.

The U.S. chili crisp shelf is Chinese-style. The Mexican version is unclaimed.

🌶️

An Open Category

A category nobody has claimed.

🍳

A Condiment, Not a Snack

Condiments repurchase far faster than snacks.

📹

Built for Video

This product is the shot.

👥

Two Buyers, One Jar

Same product, two doors.

The Mexican answer to chili crisp.

02 · What We're Building

From zero U.S. presence to a full ecommerce unit.

No legacy mess to undo. Everything built correctly the first time.

RJBrand SideRAM JR Artesanal

Product & the recipe
Production & quality control
Brand identity & creative direction
Mexico business (untouched)
Content creation support
FDA compliance (brand side)
Lots ready EXW San Luis Potosí

FU.S. Growth SideFeroz Harvest

U.S. legal & tax umbrella (our LLC)
U.S. Agent + FSVP importer
Laredo, TX warehouse + Amazon FBA
Amazon launch — built from zero
Own storefront + TikTok Shop U.S.
Content, SEO & customer service

03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

Plan

Stock plan

Which SKUs, how many units.

Lot

EXW San Luis Potosí

Ready for pickup at the plant.

Border

Feroz imports

Pickup, crossing and import — on us.

Consigned

Laredo + FBA

Still your property.

Sale

Prime-fast sale

Any channel, domestic speed.

Payout

The 15th, every month

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30

Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot

Day 30 — 90

Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.

Day 120+

Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale

💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella

Account launches under Feroz's LLC
Zero paperwork for RAM JR
FBA: Prime delivery across the U.S.
Reviews strategy from day one

DBrand homeOwn storefront + social

English-first storefront
Habanero + Jalapeño variety pack
TikTok Shop U.S. once content has traction
Email + remarketing

⚠️ Initial proposal only.

05 · Food Compliance

Chile is food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭

01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️

02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃

03 · FEROZ SIDE

U.S. Agent + FSVP

U.S. Agent for FDA + FSVP importer.

📦

04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

Chile products carry additional requirements — full checklist at kickoff.

06 · Content & Organic Growth

This product was made for the algorithm.

Content-first organic acquisition.

3–5Daily outputWhat we create

'Put it on everything'
Heat-test & first-reaction content
How it's actually made
Collabs with chili crisp creators
Customer reactions · UGC

SEOThe long gameOwn 'Mexican chili crisp'

30–80 U.S.-targeted articles
'Mexican chili crisp'
'Habanero crisp'
Chili crisp comparison searches
Highly specialized SEO — constant niche searches

07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, classification, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

Compensation model

Margin model on U.S. sales.

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

$0 upfront · optional ads

Content and SEO first — ads optional.

Consignment & returns

Title stays with RAM JR.

Exclusivity & term

Exclusive through Dec 31, 2026.

Brand & ownership

The brand stays with RAM JR.

09 · What's Next

Three steps to getting started.

Review

Review & align

Questions, clarifications, alignment.

Sign

Sign the agreement

Exactly what's outlined here.

Kickoff

Kickoff call

And we start building.

An empty shelf, and the product to fill it.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard

Cultivating Dreams · Growing Across Borders · Harvesting Success

www.ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager

U.S. Expansion · RAM JR × Feroz Harvest · Confidential · 2026

01 / 11

Mockup · Nothing is final until signature

Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA

Day 0–15

Demand · pricing · brand-side FDA compliance

Phase 2 · Build Sprint

Day 15–30

Amazon + first lot SLP → Laredo → FBA

Phase 3 · Launch & Learn

Day 30–90

DTC live Day 45 · content · creators · reviews

Phase 4 · Full Scale

Day 90+

TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature

Workstream

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Phase 1 · Research + FDA Prep (Days 0–15)

Demand & keywordsWhat the U.S. chili crisp buyer searches for

Competition & U.S. pricingWho sells what, at what price

FDA compliance ready (brand side)Registration + labels — gate for lot #1

Phase 2 · Build Sprint (Days 15–30)

Amazon account + listingsUnder the Feroz LLC

First consigned lotEXW SLP → border → Laredo, TX

FBA inboundPrep + shipment into Amazon

Own storefront (DTC)English-first · the Altiplano story

Phase 3 · Launch & Learn (Days 30–90)

Content production3–5 pieces daily · ongoing

∞

Creator outreachUGC seeding

SEO foundation30–80 U.S.-targeted articles

Reviews & optimizationChannel performance review

Phase 4 · Full Scale (Day 90+)

TikTok Shop U.S.Once content has traction

Walmart MarketplaceSecond marketplace engine

Replenishment cycle 2Sized on real sell-through data

Faire · digital wholesaleEcommerce-originated orders only

eval.

Growth & content Channel launches Full scale Conditional / to evaluate Milestone

Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready EXW · SLP

780

jars available at origin

In transit · border

216

insured · SLP → Laredo

Consigned · Laredo + FBA

900

RAM JR property · sale-ready

Sold · 30 days

512

▲ 24% jars · vs previous month

Pipeline flow

Where jars are right now

🌶️

780

San Luis Potosí

EXW · brand origin

🚚

216

In transit

insured · SLP → border

🏬

336

Laredo, TX

customs cleared · consigned

📦

564

Amazon FBA

consigned · Prime-ready

Stock by product · Chicharrón de Chile line

Chicharrón de Chile line only — counted in jars

SKU	Product	Line	SLP	Transit	Laredo	FBA	Coverage	Status
RJ-CH-01	Chicharrón de Chile Habanero	Habanero	420	120	180	300		Healthy
RJ-CJ-02	Chicharrón de Chile Jalapeño	Jalapeño	360	96	156	264		Healthy
Total jars			780	216	336	564	900 consigned · 1,896 total

Two SKUs is the starting scope, not the ceiling.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD

$12,180

▲ 28% vs last month

Orders

435

▲ 21% vs last month

Avg. order value

$28.00

variety packs pulling the ticket up

Loyalty bonus accrued

$609

5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross revenue · last 12 weeks

Top products

Jars sold · this month

🔥

Habanero · single jar

198

🌶️

Jalapeño · single jar

158

🎁

Variety Pack · 2 jars78 packs sold = 156 jars

156

198 + 158 + 156 = 512 jars.

Revenue by channel

This month · sums to $12,180 gross

📦

Amazon FBAMarketplace · Phase 1

$7,552

62%

🛒

Own storefrontDTC · Phase 2

$2,680

22%

🎵

TikTok Shop U.S.Social commerce

$1,340

11%

🔍

Google ShoppingMerchant Center

$608

🏪

Walmart MarketplacePhase 3

—

📱

Meta ShopPhase 3

—

🧺

Faire · Digital wholesalePhase 3

—

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock

Order	Channel	Product	City	Total	Status
#US-3118	Amazon FBA	Habanero · single jar	San Antonio, TX	$16.99	Delivered
#US-3117	Own storefront	Variety Pack · 2 jars	Los Angeles, CA	$31.99	Shipped
#US-3116	TikTok Shop	Jalapeño · single jar	Houston, TX	$16.99	Delivered
#US-3115	Amazon FBA	Variety Pack · 2 jars	Phoenix, AZ	$31.99	Delivered
#US-3114	Amazon FBA	Habanero · single jar	Dallas, TX	$16.99	FBA processing
#US-3113	Own storefront	Jalapeño · single jar	Chicago, IL	$16.99	Delivered

RAM JR enters the USA

The Altiplano's heat, now in the USA.

America fell for chili crisp. Nobody brought the Mexican one.

An Open Category

A Condiment, Not a Snack

Built for Video

Two Buyers, One Jar

From zero U.S. presence to a full ecommerce unit.

Consignment: stock moves first — but it stays yours.

Stock plan

EXW San Luis Potosí

Feroz imports

Laredo + FBA

Prime-fast sale

The 15th, every month

Every digital channel, from zero — in phases.

Amazon Launch

Own Turf

Full Scale

Chile is food. Compliance is yours — importing is ours.

FDA Registration

U.S. Labeling

U.S. Agent + FSVP

In Our Hands

This product was made for the algorithm.

A clear path from zero to scale.

Research & FDA Prep

Amazon + First Lot

Launch & Learn

Full Scale

See the full timeline in the Onboarding tab →

How this works financially.

Compensation model

5% Brand Loyalty Bonus

$0 upfront · optional ads

Consignment & returns

Exclusivity & term

Brand & ownership

Three steps to getting started.

Review & align

Sign the agreement

Kickoff call

An empty shelf, and the product to fill it.

The Gold Map: 30 days to Amazon live.

Gold Map · Gantt

Consigned inventory.

Pipeline flow

Stock by product · Chicharrón de Chile line

Sales & channels.

Revenue trend

Top products

Revenue by channel

Recent orders